POLLOCK’S TOYS MUSEUM: BRANDING & EMOTIONS

POLLOCK’S TOYS MUSEUM: BRANDING & EMOTIONS

Designers are curious beasts. Inspiration is everywhere, at all times. We are all influenced by all that is around us and soak it up like a sponge. One slightly dull and cold weekend we discovering this hidden gem in London’s Fitzrovia: Pollocks Toy Museum. Originally a shop and printers making miniature toy theatres dating back to the 1850’s. The museum was created during the 1950’s and 60’s by Marguerite Fawdry, after she bought Benjamin Pollock’s toy theatre business. It’s been housed at 1 Scala Street since the late 1960’s, where remains to this date. This is a family run museum and toy shop. You go up and down the different floors enjoying both the buildings and toys, a great trip down memory lane (if you’re old enough). Anyone with an inner-child will love this place. This brings us to what makes the visit to this museum relevant to branding. As graphic designers we couldn’t help but fall in love with many of the posters and packaging pieces we saw. They were so beautifully crafted. But more importantly, we loved how the toys, the building and the people running it made us feel. We love the museum as a whole, not an isolated element. It’s an immersive experience of sight, sound, smell, touch and atmosphere. Bigger brands have learnt this lesson and have become masters of it. To small businesses this should come naturally, but often they’d try to look like the big guys, emulating a certain look, but missing a very important point, people don’t buy what you do, they buy why you do it. People fall in love with the smaller guys because they love their story , what they’re about and why...
A VERY, VERY, MERRY CHRISTMAS, DESIGNED BY GOOD PEOPLE 2012

A VERY, VERY, MERRY CHRISTMAS, DESIGNED BY GOOD PEOPLE 2012

We don’t give out Christmas cards. But every year we have a Christmas story. This is our third year. In the first year we bought gifts through Oxfam, buying mosquito nets, medicine, livestock and school books etc based on the 12 days of Christmas. Last year we bought 70 Children’s books for our local library that we helped the local community save from closure. This year we are investing $1600 (£1000) in Kiva, helping: • Maze in Cameroon to buy material to make dresses to sell. • Maria Ester in El Salvador who looks after a disabled senior citizen, buy supplies for the house she is building. • The Furaha Group in Kenya to buy 1/2 acre of land to grow maize and sorghum to cultivate as part of the One Acre Fund. • Don Bosco Group to help with small trading projects and as a deposit on a plot of land. • Iris in El Salvador buy supplies and a new grill for her business making and selling tortillas. • Rakhima in Tajistan buy a sewing machine to make clothes to sell. • Monica in Costa Rica to buy livestock and feed for their farm to help send their son to school. • Maria Margarita in El Salvador renovate her home for her family which she will pay back with the proceeds from her pupusa business. • Carmen, a bricklayer in Bolivia to build her own home. • Maria Elena in El Salvador buy building supplies so her children have their own bedrooms. • Eddy in Peru fix his motortaxi and buy fabric to make clothing. It’s rather...
A GOOD START TO THE NEW YEAR…

A GOOD START TO THE NEW YEAR…

Thanks to everyone who wrote back and liked our Christmas card. The response was quite amazing. These are the cards we were sent for the 12 fertilizer kits, 11 health check ups, 10 ration kits, 9 lots of school supplies, 8 water purification kits, 7 bags of crop seeds, 6 chickens, 5 mosquito nets, 4 Hygiene kits, 3 lots of coffee seeds, tools and training, 2 goats for breeding so families can have milk, meat and offspring to give to other families and a shelter for emergency relief for families in need that we bought from Oxfam with some of the proceeds from our first few months trading. It feels good to have given something to help others. If you want to give presents to help others then try the oxfam website. It’s really easy. Go to http://www.oxfam.org.uk/shop/oxfam-unwrapped Well, it’s been a busy start to 2011. We had a short break at the beginning of the year to recharge our batteries. Back to...