GOOD PEOPLE NEVER STOP LEARNING

GOOD PEOPLE NEVER STOP LEARNING

As a designer you are never off duty. Often things catch your eye which may solve a problem, you just find beautiful, or are possible solutions to problems you haven’t been challenged by yet (anyone got any ethical candy floss they want packaging for?). We thought we would share some of these things with you from time to time because good people share. Last weekend we stumbled upon Carter’s Steam Fair. Jody Carter is a fantastic signwriter and does much of the work you see here. We are fans of Jody. His hand crafted skills conjour up happy memories from our youth visiting Goose Fair in Nottingham. Fairs are great total brand experiences, from the sights, smells, lights and noise. Despite most of the graphics here being quite different, they have a unifying feel to them. How do they make you feel? What sort of experience would you have on these rides? Is this a fun place, a nostalgic place, how does it smell or sound? Our guess is that most people would come to the same conclusion. Which is great branding. Like we said, you never stop learning. Even when visiting a fairground. If you want to see more of what we do, go to...
A STORY ABOUT NAMES & BRANDING

A STORY ABOUT NAMES & BRANDING

Recently we took a walk in a place we hadn’t been before with our toddler. We turned a corner and suddenly a little voice said ‘look, Sainsbury’s’. He recognised the bright orange logo despite having only been in one Sainsbury’s store before.  The things is, he can’t read yet. He recognised it, he didn’t read it. To him it was just an image, a picture. But we shouldn’t be surprised, we are programmed to communicate in pictures more than words. Roadsigns are deciphered faster than words and our earliest forms of communication were cave drawings, way before language had even evolved. Yet despite this, so many businesses consider their names in isolation and then add branding to the name. The two things should be considered together. The two are linked. Our son is only a little over 3, so at present he has not attachment to the image he recognises as ‘Sainsbury’s’. It’s just a symbol to him, like a butterfly in the picture book. Over time an emotional attachment based on the experiences associated with that picture will form. This may be good or bad depending on those experiences. Sometimes clients expect a name, a logo, an identity to do too much. In essence, outside of first impressions, they are just flags, just something to say ‘this is what I’m called, remember me’. This applies to any business, large or small. If you think it’s important that your business is recognisable, and you should, perhaps the ultimate test isn’t to ask your friends, family or customers. Perhaps it’s better to ask a 3 year old. Then treasure them, nurture them and ensure...
A FAIR TRADE STORY, DESIGNED BY GOOD PEOPLE

A FAIR TRADE STORY, DESIGNED BY GOOD PEOPLE

It’s halfway though Fairtrade Fortnight so we thought we would share a liberating story with you. We have had a long relationship with Liberation Foods. They are the UK’s only fair trade, farmer owned nut company. In fact we were there right at the brands birth when we worked for a different agency. The people running it are passionate and believe in what they do. They are inspiring to work with and it was working with Liberation on their original branding that was in part, inspiration for us starting up on our own. We believe you do better work when you believe in what you do. The only way to take control of who we worked for was to start up on our own. So Designed By Good People was born in 2010 to work for clients who believed what we believed: that the world should be more ethical, less wasteful, more sustainable. Liberation is a personal brand, about the people and the products (which are amazingly tasty by the way*). The branding has hand drawn characters and type, bright funky colours to help differentiate the different products in the range. The characters appear in different positions on the packaging, holding banners or the barcodes on the back of pack. The rebrand included a new logotype, handrawn to match the feel of the rest of the brand, trade posters and banners, website, packaging for the nuts and peanut butter, social media icons and content, promotions, t-shirts, business cards and stationery. Each set of characters also became the stars of the business cards. The Liberation staff got to choose their favourite set of colours and characters. It’s been great working...
UPSTREAMISM

UPSTREAMISM

Three friends were walking past a river when they saw lots of children in the river floating towards a huge waterfall. One of the friends jumped in to try to save the children from going over the edge but there were far, far, too many of them. The second friend started building a raft to save more children. He looked around for the third friend who was swimming up river. “Aren’t you going to help me build the raft?” he said. “No” he replied, “I’m going to stop who or what is throwing the children in the water”. Sometimes the wrong brief is set because the wrong problem is defined to be solved. Time spent at the beginning of the project, working with your creatives and forming a relationship will pay dividends. A good designer should always swim upstream, otherwise once they get out of the water, the problem is still there. Many thanks to Rishi Manchanda MD MPH for his enlightening talk on Ted.com http://www.upstreamists.org Related posts: WHAT’S GONE WRONG WITH...