UPCYCLING EMPTY PACKS INTO BUSINESS CARDS

UPCYCLING EMPTY PACKS INTO BUSINESS CARDS

  When Lee and I designed our business cards, we wanted them to tell a story. As mentioned in other posts, we believe in ethics, respecting the environment and ideas, well crafted. We designed our business cards to reflect what we believe. My business cards have a bigger focus on the environment (but are still well crafted). Lee’s cards are different to mine (we will talk about his cards on another post). My business cards are rubbish. Or rather, they were rubbish. Reduce, reuse, recycle. Like most people, we have empty packs that go in the recycling bin, but what if we could reduce and reuse it? The back of most packaging is usually blank and perfectly usable. While our four year old loves getting crafty with empty packs, we decided it was also perfectly valid for grown ups to upcycle these packs too. We’re not suggesting all business cards should be made this way, while this might not be practical for many companies, it suited us, and by doing it we’re practicing what we preach. Here is the how to guide: 1 The materials needed: a few empty packs.   2 The tools: Pencil. Eraser (there may be some marks you need to remove from the card before stamping). Ruler. Cutting mat. Scalpel Rubber stamp with the design of the business cards (our stamp was made by The English Stamp Company). An ink pad.   3 The process: Flatten the pack, mark and cut the card to size (85 x 55 mm in the UK). Stamp each card, giving them a few minutes to dry.   4 The result: Business cards that used to be rubbish. The cost of these cards is very...
TAKE IT FROM ROSA PARKS: NEVER BE FEARFUL

TAKE IT FROM ROSA PARKS: NEVER BE FEARFUL

Today is a good day to remember Rosa Parks. Born on a 4th of February 103 years ago, she was an amazing woman who became a great role model for past and future generations. We won’t tell you her story, it’s been told better than we possibly could by many before us. Instead we’d like to share the relevance of her quote: “you must never be fearful about what you are doing when it is right” in our story. Back in July 2010 Designed By Good People was born. At the time we wondered if  it would work, we’re been very specific about the kind of work we wanted to do. We wanted to work on projects we cared about, projects we believed in. We are by no means comparing ourselves with Rosa Parks or suggesting that what we do will bring a level of change that could be compared with what she achieved. What we do may well have a much smaller impact, but we think that that shouldn’t stop us (of any of you) from doing our bit. After all, over the last few years we’ve learned that there are businesses out there that care just as much as we do. We wouldn’t be here, almost 6 years later if it wasn’t because of them, so thank you for being brave and for walking the talk. Thank you Liberation Nuts, thank you Iam By Nature, thank you Ilze’s Chocolates and thank you to The London Charcutier (among others). After all, as Mark Bezos once said, “it’s not every day that you get a change to save someone’s...
POLLOCK’S TOYS MUSEUM: BRANDING & EMOTIONS

POLLOCK’S TOYS MUSEUM: BRANDING & EMOTIONS

Designers are curious beasts. Inspiration is everywhere, at all times. We are all influenced by all that is around us and soak it up like a sponge. One slightly dull and cold weekend we discovering this hidden gem in London’s Fitzrovia: Pollocks Toy Museum. Originally a shop and printers making miniature toy theatres dating back to the 1850’s. The museum was created during the 1950’s and 60’s by Marguerite Fawdry, after she bought Benjamin Pollock’s toy theatre business. It’s been housed at 1 Scala Street since the late 1960’s, where remains to this date. This is a family run museum and toy shop. You go up and down the different floors enjoying both the buildings and toys, a great trip down memory lane (if you’re old enough). Anyone with an inner-child will love this place. This brings us to what makes the visit to this museum relevant to branding. As graphic designers we couldn’t help but fall in love with many of the posters and packaging pieces we saw. They were so beautifully crafted. But more importantly, we loved how the toys, the building and the people running it made us feel. We love the museum as a whole, not an isolated element. It’s an immersive experience of sight, sound, smell, touch and atmosphere. Bigger brands have learnt this lesson and have become masters of it. To small businesses this should come naturally, but often they’d try to look like the big guys, emulating a certain look, but missing a very important point, people don’t buy what you do, they buy why you do it. People fall in love with the smaller guys because they love their story , what they’re about and why...
BEING ‘GOOD PEOPLE’.

BEING ‘GOOD PEOPLE’.

Living up to this isn’t easy. We thought we would share what we have learnt and what we do to be as ethical and eco friendly as possible as a company (and people). Energy is a big part of our carbon footprint. So we wanted to to make it as small as possible. We chose the supplier with the lowest co2 per kwh in the UK. They invest their profits back into the British green economy (thank you Ecotricity). The internet uses a huge amount of energy. So we found a company that powers it’s servers with 100% renewable energy (thank you Kualo). Company waste can be a huge problem, so alongside the usual recycling of paper etc, we found a supplier that strips old computer equipment or finds new uses for it (thank you Eco Computers). Being good doesn’t stop at the office. We try it limit chemicals as much as possible. We do all our laundry with eco friendly soap nuts (thank you Living Naturally). Most Christmas cards end up getting thrown away after the festive period has ended. We believe that this is the time of year for sharing and goods deeds, so we thank everyone who has supported us with a Christmas story that supports a good cause instead of sending out next years waste. You can find out more about this here. Obviously, the nature of design means that you have to create print, but this also means that you should try to reduce it’s impact. We found a printer who have fantastic customer service and quality without costing the earth (thank you Kopycat). We work with a lot of small, exciting businesses....
50/50 PROJECT NO.1: HOME SWEET HOME.

50/50 PROJECT NO.1: HOME SWEET HOME.

HANDCRAFTED POSTERS & PRINTS SHARING 50% OF THE PROFITS WITH CHARITY THE PASSAGE, TO HELP THEM END HOMELESSNESS. Why are we doing this? Almost 8 years ago (before we started Designed By Good People), Lee and I were getting married just a few days before Christmas. During the wedding service we were told a good marriage should be 50/50, equally sharing responsibilities, chores and laughter, making sure we were equals in the relationship. We liked this. And this has been the inspiration for this project. “Shall we _____ 50/50?” is an expression that we use almost on a daily basis. We believe that design can make a difference, but all too often is used to justify mindless consumerism. As a society, we often buy shinny new things that make us feel good for a while, but soon become something we ignore. We believe that design can work differently, wouldn’t it be nice to buy something that makes you feel good every time you looked at it? Through Kicktstarter, we’ve launched our first 50/50 project, the idea is to design crafted products with a message and half of the profits will go to a good cause. After contacting a number of charities, we established a partnership with The Passage, half of the profits from our first 50/50 project will go to them. Last year The Passage housed 125 people through their accommodation projects alone, that’s 125 people that don’t have to call the streets home anymore. That’s why we’re producing a limited edition of 125 posters at £125 each (unframed). They’re also available framed (at an extra cost). We’ll also have hand printed postcards at £15 each (unframed),...