AN OPEN LETTER TO COCA COLA

An open letter to Coca Cola about their PlantBottle™. Wouldn’t it be better to make the development available for all, for good. Just like Elon Musk made his technology open source. Can the intention be green be more than good PR? Can it be Be The Real Thing™?

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10 ECO FRIENDLY PRINT & PACKAGING RESOURCES

Do you need help with your packaging? Are you a start-up food business or just want to reduce waste? We like sharing and believe that we should try to minimize our carbon footprint as much as possible. Here are 10 links to producers and information about sustainable eco-friendly packaging.

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HAPPY INTERNATIONAL DAY OF PEACE

We thought it would be nice to celebrate International Day of Peace with an olive branch, but instead of a dove, using a local bird. That’s why we chose the Robin. It would be lovely to see designers from all over the world celebrate it with birds that represent their countries, especially as birds migrate.

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APPLE & E-WASTE

Apple’s constant line of small improvements is driven by profit in an upgrade society. The old phone, computer or device etc. ends up as waste along with all the things that attach to it.

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PERCEIVED VALUE

A great TED talk by Rory Sutherland. Branding, marketing and advertising (and all other persuading industries like PR, media etc) can play a role in changing people’s behaviour. How can we make that change more sustainable and ethical?

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