APPLE & E-WASTE

Apple’s constant line of small improvements is driven by profit in an upgrade society. The old phone, computer or device etc. ends up as waste along with all the things that attach to it.

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PERCEIVED VALUE

A great TED talk by Rory Sutherland. Branding, marketing and advertising (and all other persuading industries like PR, media etc) can play a role in changing people’s behaviour. How can we make that change more sustainable and ethical?

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ADVICE ON NAMING YOUR BRAND

We are often asked about naming brands. We always say: How your brand looks and feels is more important than your name. Of course we aren’t saying that names aren’t important. But all too often names are looked at in isolation rather than in context.

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