CHRISTMAS, DESIGNED BY GOOD PEOPLE.

CHRISTMAS, DESIGNED BY GOOD PEOPLE.

It’s taken us a bit longer than anticipated, but our 50/50 Project is now up and running. We’ve produced a series of poster and prints. Half of the profits will go to The Passage, to help them end homelessness. If you want to check what we’ve done please feel free to check our Etsy shop:...
IN MUSWELL HILL

IN MUSWELL HILL

As part of the Outer London Fund we are asked by The Muswell Hill Traders Association to create branding for Muswell Hill. They hold various events, many of which already exisited and had logo’s that were already in use. So the identity had to work with those, and new ones. The identity had to communicate everything that happened in Muswell Hill while still being emotive and recognizable. The solution was in the problem: Everything IN MUSWELL HILL. A variety of typefaces could adapt to emote various events, it could be fun, colourful and yet all still feel like one identity. We created Ghost signs: Bags and a rather fun baby grow that says ‘Mommy & daddy made me in Muswell Hill’ (modelled here by Thomas, our youngest member of staff): Branding for a green event: Branding for Christmas: Lampost banners: And much more besides. We designed a magazine for Muswell HIll and a website which is still in development, but you can check it out here: IN MUSWELL HILL FOLLOW THEM ON TWITTER: @inmuswellhill FIND THEM ON FACEBOOK It’s a lovely area that was struggling. We hope we have given them the visual tools to turn things around. They are good people in Muswell Hill and it’s been great working with them. Branding for places should be bespoke to the area, not part of a large corporate councils design, but we will write more about this later. Have a good...
A SHORT STORY ABOUT BISCUITS, SUPERMARKETS & INTUITION

A SHORT STORY ABOUT BISCUITS, SUPERMARKETS & INTUITION

We have in the past worked for nearly all the major supermarkets in the UK and some overseas including Sainsbury’s, M&S, Asda and Tesco and Waitrose. These Waitrose Digestives were designed back in 1995. The brief was, essentially, make the name and the product shot as large as possible on pack. The solution was simple. Combine the two: They then changed the rest of their biscuit lines to follow the digestives design and it was in store for about 10 years. That’s a long time for own brand packaging. Especially on such a popular line. When we presented it, the buyer said ‘that’s the one’ when they saw the idea. They didn’t even look at the other routes we had to present. It was never researched. It’s great to have a client who knows their brand, has intuition and gets excited by...
A SMILE IN THE MIND

A SMILE IN THE MIND

I’m a great fan of David Stuarts book ‘A Smile in the Mind‘. Wit can be a great communication tool. We try to use it whenever it’s relevant. It can help engage with the customer, it feels human, warm, friendly. When you get the idea you get a little fuzzy feeling inside. We (not the royal we) have worked for many agencies in the past. I got this brief for Loseley Ice Cream while a creative at P&W. Loseley was once The premium ice cream in the UK. Years of neglect had left Loseley in trouble, they were losing listings and research said the brand had lost it’s loyal following. They weren’t allowed to use Loseley House on the packs any more as the ice cream was no longer made there. It looked like this: The owners of premium Ice Cream ‘Hill Station’ had just taken over Loseley and had bold plans to rejuvenate the brand as ‘The English Ice Cream’. Various ideas were put forth. Brand boards showing ideas for how the brand may evolve, different styles and loose pack designs were shown at stage 1, each outlining a clear, defined idea for each design proposal. This encouraged the client to buy into the idea first rather than get distracted by design detail. The chosen solution was to go back to Loseley’s heritage. Each pack was made to look like the style of paintings seen hanging in Loseley House. Subtle wit was introduced as each image shows the character struggling to enjoy their ice cream while sitting for the portrait. One has ice cream on his nose, on...