BUSINESS ADVICE FROM EINSTEIN: EXPLAIN IT TO A SIX YEAR OLD

BUSINESS ADVICE FROM EINSTEIN: EXPLAIN IT TO A SIX YEAR OLD

Albert Einstein was born 137 years ago today. He may not have been giving business advice with the quote above, but he makes a strong point. Strong brands have great trust. This trust is won by confidence. Confident brands are very good at articulating and communicating who they are, what they do and what they stand for. The real test of this is the reason for posting Einstein’s quote. You may use lots of technical jargon amongst your colleagues which gives the illusion of knowledge and understanding, but the proof of it is making yourself understood by those unused to the jargon. This fact from the National Literacy Trust might come as a bit of an eye opener (if you didn’t know it already): “Around 16 per cent, or 5.2 million adults in England, can be described as “functionally illiterate”. They would not pass an English GCSE and have literacy levels at or below those expected of an 11-year-old.” One of the best ways to make yourself understood is to tell a story. We remember stories more than any jargon, charts or statistic. The language used in a story may change slightly depending on it’s audience, but the story is essentially the same. We remember stories from our childhood more than what was written on the blackboard. If you have a brand, you need to engage with people. You need a story, a reason for what you are doing so people can believe in you. You may have an excellent product or service that you’ve developed through hard work and a lot of expertise. Expertise often comes with a great deal of jargon attached to it. If you operate in the ...
KEEP THE LORAX HAPPY

KEEP THE LORAX HAPPY

Today is Dr. Seuss birthday, a fitting day to share his wise words. Here are a few things any business can do to keep The Lorax happy: Use ‘green’ energy: we (and other 177,114 people when we wrote this post) use Ecotricity, we thoroughly recommend them, renewable energy with great customer service, what else could you ask for? Host your website with a company that uses renewable energy: we use Kualo and have no plans of going elsewhere. Plant trees while you search the web: we love Ecosia, they are the opposite of  ‘can’t find the forest for the trees’. They find everything and plant trees. Get your office supplies from a green stationery company: The Green Office have great choice, FSC? Recycled? They have it. Use a printer that’s working to minimise their impact on the environment: we’ve been using Kopykat for a number of years now, and have always been happy with the results. They hold FSC Chain of Custody, use vegetable based inks and have eliminated alcohol from their printing process among other things. Feel free to share your list below. We’ll add to ours...
TAKE IT FROM ROSA PARKS: NEVER BE FEARFUL

TAKE IT FROM ROSA PARKS: NEVER BE FEARFUL

Today is a good day to remember Rosa Parks. Born on a 4th of February 103 years ago, she was an amazing woman who became a great role model for past and future generations. We won’t tell you her story, it’s been told better than we possibly could by many before us. Instead we’d like to share the relevance of her quote: “you must never be fearful about what you are doing when it is right” in our story. Back in July 2010 Designed By Good People was born. At the time we wondered if  it would work, we’re been very specific about the kind of work we wanted to do. We wanted to work on projects we cared about, projects we believed in. We are by no means comparing ourselves with Rosa Parks or suggesting that what we do will bring a level of change that could be compared with what she achieved. What we do may well have a much smaller impact, but we think that that shouldn’t stop us (of any of you) from doing our bit. After all, over the last few years we’ve learned that there are businesses out there that care just as much as we do. We wouldn’t be here, almost 6 years later if it wasn’t because of them, so thank you for being brave and for walking the talk. Thank you Liberation Nuts, thank you Iam By Nature, thank you Ilze’s Chocolates and thank you to The London Charcutier (among others). After all, as Mark Bezos once said, “it’s not every day that you get a change to save someone’s...
50/50 PROJECT NO.1: WHAT’S NEW?

50/50 PROJECT NO.1: WHAT’S NEW?

SHARING 50% OF THE PROFITS WITH HOMELESS CHARITY THE PASSAGE. We love this quote, so much that despite the fact that our Kickstarter campaign wasn’t successful we’re still going ahead with our 50/50 project… with a few changes. We’ve scaled down production, and have a new addition to the ‘Home Sweet Home’ family. A laser engraved poster that includes these quotes: “We rise by lifting others” “We make a living by what we get. We make a life by what we give”  “Be the change you want to see in the world”  “If we always helped one another, no one would need luck” These are manufactured in the UK using sustainably sourced plywood (of course!) Also, here is a little teaser of the card engraved version that will be available soon: We also have some A6 (ish) hand prints available too. They’re hand printed on 100% recycled card: We think they’ll make great Christmas presents. 50% of the profits will go to The Passage, to help them end homelessness. Last year The Passage housed 125 people through their accommodation projects alone, that’s 125 people that don’t have to call the streets home anymore. If you want to help us  increase that number, please visit our Fifty50 Etsy...
BEING ‘GOOD PEOPLE’.

BEING ‘GOOD PEOPLE’.

Living up to this isn’t easy. We thought we would share what we have learnt and what we do to be as ethical and eco friendly as possible as a company (and people). Energy is a big part of our carbon footprint. So we wanted to to make it as small as possible. We chose the supplier with the lowest co2 per kwh in the UK. They invest their profits back into the British green economy (thank you Ecotricity). The internet uses a huge amount of energy. So we found a company that powers it’s servers with 100% renewable energy (thank you Kualo). Company waste can be a huge problem, so alongside the usual recycling of paper etc, we found a supplier that strips old computer equipment or finds new uses for it (thank you Eco Computers). Being good doesn’t stop at the office. We try it limit chemicals as much as possible. We do all our laundry with eco friendly soap nuts (thank you Living Naturally). Most Christmas cards end up getting thrown away after the festive period has ended. We believe that this is the time of year for sharing and goods deeds, so we thank everyone who has supported us with a Christmas story that supports a good cause instead of sending out next years waste. You can find out more about this here. Obviously, the nature of design means that you have to create print, but this also means that you should try to reduce it’s impact. We found a printer who have fantastic customer service and quality without costing the earth (thank you Kopycat). We work with a lot of small, exciting businesses....