GHOST SIGNS, DESIGNED BY GOOD PEOPLE

GHOST SIGNS, DESIGNED BY GOOD PEOPLE

We love working on high street improvement schemes, especially when we have a chance to do something that builds on the character of the area. We are proud to be part of the Specialist Assistance Team to the Mayor of London and the GLA on high Street Regeneration. People shop mostly for things they want, how an area looks and feels is incredibly important. We are emotional beings. Making an area feel proud of itself, making them visible in ways that are also emotive and respectful to it’s heritage and built environment is something that really excites us. Bromley Council, who we have worked with before on shop front schemes, high street regeneration and as consultants commissioned us to design a ghost sign on the end of this building, incorporating the branding we had already designed for Bromley North Village. The white panel was already there, but any trace of a previous ghost sign had long since vanished, so we created a new one to add some signage announcing the area at one of the main entry points to Bromley North Village. It was painted by Peter O’Connor, a signwriter we have worked with many times before. We created a few different designs, here are the other versions. We researched the history of the building and found that it was originally Eastmans butcher, which we incorporated into the  first concepts. This evolved over time to the version that was painted on the building. A friendly landlord, good council officers and great sign writing made it all happen. Many thanks to Richard, Virgil and Peter. Here are some other similar signs we have...
KIRKDALE BRANDING & GHOST SIGN MURALS

KIRKDALE BRANDING & GHOST SIGN MURALS

We were commissioned by Tony Buckley of SEE3, the Portas Pilot in Sydenham, Kirkdale and Forest Hill, to come up with ideas to help regenerate Kirkdale. Kirkdale is rather long with two distinct shopping areas split by a large stretch of residential housing. Many people coming out of Sydenham Station don’t know it has two parts. It is blessed by some amazing architecture, although sadly it has fallen into decline over the years and suffers from low footfall. We spoke to local traders and shared our ideas. We were told the area didn’t feel ‘proud of itself’, or ‘people don’t know this is still Kirkdale’. A few years ago the traders in Kirkdale, led by a local estate agent, had rebranded the area ‘Kirkdale Village’ but this proved unpopular in some quarters and historically Kirkdale was never a village. We believe that branding should be based on truth. The first step was to work on the name to solve the issue of the two shopping areas of Kirkdale. We researched the history of the area, again working with local historian Steve Grindlay (as we did on the mural on the Greyhound Pub in the other part of Kirkdale). ‘Kirkdale High Street’ was the chosen name as it harks back to it’s original name (Kirkdale was Sydenham’s original high street). The branding was based on the writing on the elegant High Street Buildings: The Branding: We designed ‘ghost sign’ style typographic murals for the side roads, lovingly hand painted by Peter O’Connor on the most visible strategic points in Kirkdale. The murals use a combination of ingredients already existing in Kirkdale. The border of one of the signs...