PUNCH & JUICY

PUNCH & JUICY

Designed By Good People were recently asked to help with the branding for ethical healthy eating brand and award winning social enterprise ‘Punch & Juicy’. We worked with them, the GLA and Retail Revival. They aim to promote the benefits of healthy drinking and eating by popping up in various locations as an outlet or interactive juice and smoothie making workshops for a range of age groups. We are impressed with their social work in communities around London and beyond. We loved their strapline too. It’s a job we couldn’t refuse. For the branding we put the heart in the centre of the community. The solutions had to be simple and cost effective. We suggested that they stamp the labels for events, they had their logo digitally printed onto some OSB board (this was about £130). Often small brands try to look like someone they aren’t and follow a corporate look. We believe it’s better to be true to who you are. Restrictions on budgets and time can help provide more interesting solutions like stamped labels. Don’t be afraid to change the colour of your logo either. If you aren’t a corporate brand, don’t try to be one. But do think about your brand holistically. Ask yourself, do all the elements in my brand feel like they belong to the brand, do they reinforce the brand’s personality? Don’t get too close to it, and never ask people if they like your logo or packaging. Ask them questions you need answers to (does this feel fruity, does this make you think this is a small, community-minded company or a large corporate...
AN ETHICAL PRESENTS GUIDE FOR CHRISTMAS

AN ETHICAL PRESENTS GUIDE FOR CHRISTMAS

It’s that time of the year again, presents will be bought, exchanged and given. We want to express our love, say thank you, pamper and make loved ones feel good. We think that this a great opportunity to make a difference, why not choose something that looks good and does good? With our 50/50 Project, half of the profits go to good causes. Our first partnership is with UK Charity The Passage, when you buy a poster from the range, together, we’re helping them end homelessness. But we know that we’re not the only ones trying to make a difference, that’s why we’ve created an Ethical Presents Pinterest Board that we hope will inspire you next time you’re looking for a present. Below are the posters from our 50/50 Project plus a small sample from our  Ethical Presents Pinterest board, don’t forget to check it as we’ll keep updating it! 1. 50/50 Project Sharing 50% of the profits with homelessness charity The Passage, for sale on Etsy: 2. The Soap Co. An ethical luxury brand that employs people who are visually impaired or otherwise disabled or disadvantaged. Have a look.   3. Living Naturally. A Plant-based Laundry, Haircare & Skincare Range for sensitive skin, based on Certified Organic Herbs & Certified Organic Wild-crafted Soapnuts. More about them here.   4. Iam By Nature. The easy way to make natural products at home. 0% Preservatives. 100% Natural. Gives 1% of profits away to Find Your Feet, to help women in rural communities build a sustainable future for their families. More here.   5. Faith In Nature. “We believe in doing good for our customers. We believe in doing...
YOUR COMPANY’S BUSINESS CARDS DON’T ALL HAVE TO BE THE SAME

YOUR COMPANY’S BUSINESS CARDS DON’T ALL HAVE TO BE THE SAME

    I remember going into a meeting with 6 people from a large company. They all wore similar business suits and their business cards were all the same, bar the name and job title. After the meeting we couldn’t remember which card was for which person. We think this is pointless. The whole point of having people in a company is that they are different. They all have different roles, different strengths etc and work together to make a company stronger. They compliment one another. So why can’t your businesses cards do the same? As you can see above, our cards are a similar design, but are visibly different and help say something about us and the company. My cards are printed on recycled strawboard. They are printed letterpress in the UK in different colours by Typoretum. The deboss is deep, the edges are painted. They weren’t cheap but everyone we hand them too touches them and talks about them. They reflect our belief in respecting the environment, & ideas, well crafted. They were expensive per card, but worth it and have more than justified their investment with work won just because of the cards.   Ariana’s cards on the other hand are rubbish. Honestly. Some of the packaging we use at home or for work is cut and then stamped on the reverse side. It cuts down on waste but also fits in with our beliefs as a company. It also has a story, a sense of being hand crafted and is personal. But cards look similar, have a reason to exist but have a different personality.  ...
LOVE ORGANIC ICE CREAM LAUNCHED IN EDIBLE CARTON

LOVE ORGANIC ICE CREAM LAUNCHED IN EDIBLE CARTON

We’ve been working with a start up on a new range or Organic ice creams, the first flavour they’re launching is chocolate, it’s organic of course and is going into shelves as we write this post. But there is something else that makes this project really special. We love the fact that José Warren (the founder of Love Ice Cream) is passionate about local, organic and natural ingredients. For him making a good ice cream wasn’t enough though, the packaging had to match the principles of the product it’ll contain, waste was something he was keen to avoid. That’s why Warren together with his team developed an edible carton. This wasn’t an easy job, a lot of time, research and effort went into it. After over 2 years of tests and prototypes they found a solution they were happy with. When Warren approached us asking to help him with the branding and packaging design we were a bit skeptical, we’re amazed at what he had achieved in principle, but wondered if the carton would taste any  good. He explained that they’ve worked with a mixture of potato starch, rice, corn, and oils flavoured with almonds, coconut, vanilla or cinnamon. We got to try the ice creams and cartons before working on the project and loved them. Here are some pictures of the finished product and of a little taste session. We loved this project, hopefully you’ll enjoy it just as much. #Aprilfools (sorry, we wish it were...
UPCYCLING EMPTY PACKS INTO BUSINESS CARDS

UPCYCLING EMPTY PACKS INTO BUSINESS CARDS

  When Lee and I designed our business cards, we wanted them to tell a story. As mentioned in other posts, we believe in ethics, respecting the environment and ideas, well crafted. We designed our business cards to reflect what we believe. My business cards have a bigger focus on the environment (but are still well crafted). Lee’s cards are different to mine (we will talk about his cards on another post). My business cards are rubbish. Or rather, they were rubbish. Reduce, reuse, recycle. Like most people, we have empty packs that go in the recycling bin, but what if we could reduce and reuse it? The back of most packaging is usually blank and perfectly usable. While our four year old loves getting crafty with empty packs, we decided it was also perfectly valid for grown ups to upcycle these packs too. We’re not suggesting all business cards should be made this way, while this might not be practical for many companies, it suited us, and by doing it we’re practicing what we preach. Here is the how to guide: 1 The materials needed: a few empty packs.   2 The tools: Pencil. Eraser (there may be some marks you need to remove from the card before stamping). Ruler. Cutting mat. Scalpel Rubber stamp with the design of the business cards (our stamp was made by The English Stamp Company). An ink pad.   3 The process: Flatten the pack, mark and cut the card to size (85 x 55 mm in the UK). Stamp each card, giving them a few minutes to dry.   4 The result: Business cards that used to be rubbish. The cost of these cards is very...
50/50 PROJECT NO.1: WHAT’S NEW?

50/50 PROJECT NO.1: WHAT’S NEW?

SHARING 50% OF THE PROFITS WITH HOMELESS CHARITY THE PASSAGE. We love this quote, so much that despite the fact that our Kickstarter campaign wasn’t successful we’re still going ahead with our 50/50 project… with a few changes. We’ve scaled down production, and have a new addition to the ‘Home Sweet Home’ family. A laser engraved poster that includes these quotes: “We rise by lifting others” “We make a living by what we get. We make a life by what we give”  “Be the change you want to see in the world”  “If we always helped one another, no one would need luck” These are manufactured in the UK using sustainably sourced plywood (of course!) Also, here is a little teaser of the card engraved version that will be available soon: We also have some A6 (ish) hand prints available too. They’re hand printed on 100% recycled card: We think they’ll make great Christmas presents. 50% of the profits will go to The Passage, to help them end homelessness. Last year The Passage housed 125 people through their accommodation projects alone, that’s 125 people that don’t have to call the streets home anymore. If you want to help us  increase that number, please visit our Fifty50 Etsy...