GOOD PEOPLE NEVER STOP LEARNING

GOOD PEOPLE NEVER STOP LEARNING

As a designer you are never off duty. Often things catch your eye which may solve a problem, you just find beautiful, or are possible solutions to problems you haven’t been challenged by yet (anyone got any ethical candy floss they want packaging for?). We thought we would share some of these things with you from time to time because good people share. Last weekend we stumbled upon Carter’s Steam Fair. Jody Carter is a fantastic signwriter and does much of the work you see here. We are fans of Jody. His hand crafted skills conjour up happy memories from our youth visiting Goose Fair in Nottingham. Fairs are great total brand experiences, from the sights, smells, lights and noise. Despite most of the graphics here being quite different, they have a unifying feel to them. How do they make you feel? What sort of experience would you have on these rides? Is this a fun place, a nostalgic place, how does it smell or sound? Our guess is that most people would come to the same conclusion. Which is great branding. Like we said, you never stop learning. Even when visiting a fairground. If you want to see more of what we do, go to...
A SHORT STORY ABOUT BISCUITS, SUPERMARKETS & INTUITION

A SHORT STORY ABOUT BISCUITS, SUPERMARKETS & INTUITION

We have in the past worked for nearly all the major supermarkets in the UK and some overseas including Sainsbury’s, M&S, Asda and Tesco and Waitrose. These Waitrose Digestives were designed back in 1995. The brief was, essentially, make the name and the product shot as large as possible on pack. The solution was simple. Combine the two: They then changed the rest of their biscuit lines to follow the digestives design and it was in store for about 10 years. That’s a long time for own brand packaging. Especially on such a popular line. When we presented it, the buyer said ‘that’s the one’ when they saw the idea. They didn’t even look at the other routes we had to present. It was never researched. It’s great to have a client who knows their brand, has intuition and gets excited by...
A SMILE IN THE MIND

A SMILE IN THE MIND

I’m a great fan of David Stuarts book ‘A Smile in the Mind‘. Wit can be a great communication tool. We try to use it whenever it’s relevant. It can help engage with the customer, it feels human, warm, friendly. When you get the idea you get a little fuzzy feeling inside. We (not the royal we) have worked for many agencies in the past. I got this brief for Loseley Ice Cream while a creative at P&W. Loseley was once The premium ice cream in the UK. Years of neglect had left Loseley in trouble, they were losing listings and research said the brand had lost it’s loyal following. They weren’t allowed to use Loseley House on the packs any more as the ice cream was no longer made there. It looked like this: The owners of premium Ice Cream ‘Hill Station’ had just taken over Loseley and had bold plans to rejuvenate the brand as ‘The English Ice Cream’. Various ideas were put forth. Brand boards showing ideas for how the brand may evolve, different styles and loose pack designs were shown at stage 1, each outlining a clear, defined idea for each design proposal. This encouraged the client to buy into the idea first rather than get distracted by design detail. The chosen solution was to go back to Loseley’s heritage. Each pack was made to look like the style of paintings seen hanging in Loseley House. Subtle wit was introduced as each image shows the character struggling to enjoy their ice cream while sitting for the portrait. One has ice cream on his nose, on...