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Author: Lee Newham

EXHIBITING AT A TRADE SHOW? TOP TIPS FROM A WAITROSE BUYER

A few days ago we published a post giving advice from Waitrose buyer Joanna Lynch on how to approach them to get your products listed. Many potential brands have stands at trade shows. These are expensive to exhibit at so the following advice given by Joanna during the Natural and Organics Products Europe show may be helpful: TOP TIPS: Know your product and ingredients inside out. Have a passion for your product and the industry, but don’t be arrogant. Understand your processes. This includes your pricing and how that works. Be friendly! Joanna couldn’t emphasize this enough. Don’t be afraid to say hello,...

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