Select Page

Author: Lee Newham

THE SAINSBURY’S/ASDA MERGER: A NEW DIRECTION FOR OWN BRAND STRATEGY?

With news of the Sainsbury’s and Asda merger, we were wondering how it could affect their own brand strategy. We have worked with both of these supermarkets on their own brand packaging in the past (as well as Tesco, Waitrose, M&S and others) and while the look of the packaging changes, the strategy is still fairly similar. Currently, Asda and Sainsbury’s own brands are very corporate treating them as cheaper alternatives to the bigger brands. Could the merger be the opportunity for something different? Aldi and Lidl’s own brand packaging relegates the stores brand name to the back label. Each pack...

Read More

EXHIBITING AT A TRADE SHOW? TOP TIPS FROM A WAITROSE BUYER

A few days ago we published a post giving advice from Waitrose buyer Joanna Lynch on how to approach them to get your products listed. Many potential brands have stands at trade shows. These are expensive to exhibit at so the following advice given by Joanna during the Natural and Organics Products Europe show may be helpful: TOP TIPS: Know your product and ingredients inside out. Have a passion for your product and the industry, but don’t be arrogant. Understand your processes. This includes your pricing and how that works. Be friendly! Joanna couldn’t emphasize this enough. Don’t be afraid to say hello,...

Read More

Recent Tweets