PUNCH & JUICY

PUNCH & JUICY

Designed By Good People were recently asked to help with the branding for ethical healthy eating brand and award winning social enterprise ‘Punch & Juicy’. We worked with them, the GLA and Retail Revival. They aim to promote the benefits of healthy drinking and eating by popping up in various locations as an outlet or interactive juice and smoothie making workshops for a range of age groups. We are impressed with their social work in communities around London and beyond. We loved their strapline too. It’s a job we couldn’t refuse. For the branding we put the heart in the centre of the community. The solutions had to be simple and cost effective. We suggested that they stamp the labels for events, they had their logo digitally printed onto some OSB board (this was about £130). Often small brands try to look like someone they aren’t and follow a corporate look. We believe it’s better to be true to who you are. Restrictions on budgets and time can help provide more interesting solutions like stamped labels. Don’t be afraid to change the colour of your logo either. If you aren’t a corporate brand, don’t try to be one. But do think about your brand holistically. Ask yourself, do all the elements in my brand feel like they belong to the brand, do they reinforce the brand’s personality? Don’t get too close to it, and never ask people if they like your logo or packaging. Ask them questions you need answers to (does this feel fruity, does this make you think this is a small, community-minded company or a large corporate...
PENGETOUT POP-UP SHOP

PENGETOUT POP-UP SHOP

  Pengetout is a year-long initiative pop-up shop and workspace where nine new and expanding local businesses will share space to sell interesting products and services. The project is being delivered by Sally Williams from Retail Revival Ltd, who is well used to opening pop-up shops in London and funded by London Borough of Bromley and as part of their ‘Penge, Open for Business’ programme which also provides free training and support to new and existing local businesses. Sally contacted us to help with the branding and signage for the venture. We had just finished a report on Penge high street for the council and had already given branding advice workshops to local businesses, so it was nice to be involved in the next stage of the development for Penge High Street. The deadlines were tight in both time and budget, but we delivered on time and budget. The signage reflects the temporary nature of the store. It’s made out of off the peg letters and stencils on a background of pallets from various sources including Book Aid (who were happy for the space once the pallets had been taken away). They showed us around while we were there. The do great work, you can see more of what they do here: BOOK AID The original visuals showing the shop before and after looked like this: We think they are pretty close the finished thing. It was opened by The Mayor of Bromley, Councillor Ian Payne who cut a ribbon to officially declare the venture open. There was a real buzz and the opening with really positive feedback. You can find out...