You have a brand, you want to be up to date, do you follow the latest trends for how your brand looks?
No. And this is why.
Trends are new or rediscovered things that people follow until it reaches a tipping point and people get bored of it. Then something new comes along, a new trend starts and what was trendy yesterday is now old hat.
For that simple reason, we would recommend that you ignore any trends when branding your business. Branding should be bespoke to you. There should be a reason for it. Do something because it’s right for you.
Don’t follow others, you want people to follow you. Not vice versa.
Be yourself. Be unique.
Wear the hat that suits you… and fits.