BRANDING ADVICE: DON’T FOLLOW TRENDS.

BRANDING ADVICE: DON’T FOLLOW TRENDS.

You have a brand,  you want to be up to date, do you follow the latest trends for how your brand looks? No. And this is why. Trends are new or rediscovered things that people follow until it reaches a tipping point and people get bored of it. Then something new comes along, a new  trend starts and what was trendy yesterday is now old hat. For that simple reason, we would recommend that you ignore any trends when branding your business. Branding should be bespoke to you. There should be a reason for it. Do something because it’s right for you. Don’t follow others, you want people to follow you. Not vice versa. Be yourself. Be unique. Wear the hat that suits you… and...
AN OPEN LETTER TO COCA COLA

AN OPEN LETTER TO COCA COLA

Dear Coca Cola, Congratulations on your PlantBottle™. You developed it in 2009, and it’s a fantastic step forward. We applaud the fact that it substitutes 30% of its fossil-based resources with sugarcane. We also applaud that you have licensed the technology to Ford for their interiors their Ford Fusion and Heinz for their ketchup bottles. PlantBottle™ now accounts for 7% of your global packaging volume (30% in the USA). You have made 35 billion of them. By 2020 you want to convert all your PET bottles to PlantBottle™. It’s great news that you are developing a 100% plant-based bottle for the future. It seems like a genuine move by you to a more sustainable future. It’s good business too, as you say yourselves: “The innovative PlantBottle Technology™ has resonated with consumers, helped boost sales, generated headlines, and earned sustainable and innovation awards.” But we have one problem with all of this. And it’s the little ™ on the end of PlantBottle™. Why do we have a problem with this? After all, you developed it, it’s your intellectual property and you have every right to be in control of who uses it. You are sharing it with other non-competitive companies. It’s your asset. It’s your brand. Fleming famously didn’t patent Penicillin and others progressed the medicine for the benefit of all. What would the world be like if he’s kept hold of the patents? Elon Musk made Tesla’s technology open source. He wrote in 2014 “patents… stifle progress, entrench the positions of giant corporations and enrich those in the legal profession, rather than the actual inventors.” So Coke, it’s really great that you are developing...
10 ECO FRIENDLY PRINT & PACKAGING RESOURCES

10 ECO FRIENDLY PRINT & PACKAGING RESOURCES

  Do you need help with your packaging? Are you a start-up food business or just want to reduce waste? We like sharing and believe that we should try to minimize our carbon footprint as much as possible. Here are 10 links to producers and information about sustainable eco-friendly packaging. We hope you find it helpful (the titles are links to their websites). 1 WRAP. They can help with all your inquiries regarding the most sustainable solution for your packaging based on current thinking. 2 KINYL Interesting paper pulp packaging. They use Bagasse, products are non-toxic, compostable and biodegradable. Can be moulded into any shape. Available in a variety of colours. 3 ECOLOGIC BRANDS Ecologic Brands is dedicated to creating a more sustainable world through better packaging choices. Let’s face it, much of today’s packaging is not recycled and piles up in landfills. In fact, 71% of today’s plastic milk and laundry bottles are sent to landfill where they sit for centuries. 4 BE GREEN PACKAGING Plant fibre based pulp8, can be moulded into most shapes. They are Cradle 2 Cradle certified. 5 FRUGALPAC The Frugalpac cup is made from recycled paper and can be put in any recycling bin marked paper or cardboard. Most cups used can’t be recycled in all but one recycling facility in the UK, meaning that 2.5 billion paper cups a year are sent to landfill. 6 LONDON BIO PACKAGING London Bio Packaging supplies compostable and recycled packaging to the food and catering industry. They also offer printing services. We have found them to be very helpful and good to work with. They offer many different types of packaging...