CONNECTIONS on EARTH DAY

CONNECTIONS on EARTH DAY

This is a very interesting talk on TED.com about how we should reimagine how life is organized on Earth. Global strategist Parag Khanna argues that our world is defined by connectivity rather than boundaries. The planet is like a human body, with a skeleton of roads, railways, bridges, tunnels, a vascular system of pipelines and energy grids and a nervous system of internet cables, cellular networks and data. He presents maps and examples of how the world is connected in megacity clusters and how connectivity has made the world safer, more equal and eco friendly than before. You are probably thinking ‘what on earth this has to do with a design agency or design?’ Designed By Good People is a connection of two different people from two different continents, our first languages are English and Spanish. But we found a connection, shared beliefs. We have worked with clients from all over the world, many of whom we have only met via Skype. The world is connected like never before and beliefs and ideas have no boundaries. As the world gets more connected, as trader’s audience gets wider, more and more people will trade from connected marketplaces to audiences that never got to see them before. Families thrive when they are connected, but fall apart when they aren’t. The world is no different. Happy #Earthday  ...
LOVE ORGANIC ICE CREAM LAUNCHED IN EDIBLE CARTON

LOVE ORGANIC ICE CREAM LAUNCHED IN EDIBLE CARTON

We’ve been working with a start up on a new range or Organic ice creams, the first flavour they’re launching is chocolate, it’s organic of course and is going into shelves as we write this post. But there is something else that makes this project really special. We love the fact that José Warren (the founder of Love Ice Cream) is passionate about local, organic and natural ingredients. For him making a good ice cream wasn’t enough though, the packaging had to match the principles of the product it’ll contain, waste was something he was keen to avoid. That’s why Warren together with his team developed an edible carton. This wasn’t an easy job, a lot of time, research and effort went into it. After over 2 years of tests and prototypes they found a solution they were happy with. When Warren approached us asking to help him with the branding and packaging design we were a bit skeptical, we’re amazed at what he had achieved in principle, but wondered if the carton would taste any  good. He explained that they’ve worked with a mixture of potato starch, rice, corn, and oils flavoured with almonds, coconut, vanilla or cinnamon. We got to try the ice creams and cartons before working on the project and loved them. Here are some pictures of the finished product and of a little taste session. We loved this project, hopefully you’ll enjoy it just as much. #Aprilfools (sorry, we wish it were...