Don’t try to be something you aren’t, like Tesco just have with their farm brands. If you want to build a strong brand, base it on truth.Read More
Month: March 2016
Strong brands have great trust. This trust is won by confidence. Confident brands are very good at articulating and communicating who they are, what they do and what they stand for.Read More
‘111 Coffee Shops In London That You Must Not Miss’ caught our eye in the Tate Britain book shop. We noticed The Electric Cafe, one of the shops we had designed inside.
We actually designed it as part of the high street regeneration we worked on with L.B. Lambeth and the GLA/Design for London.Read More