YES LOGO

YES LOGO

Have you read ‘No Logo’ by Naomi Klein? If you have, read on. If you haven’t, read on anyway and our thoughts on it may make Naomi another sale. You see, we have a problem with the book. We agree with a lot of what’s written on the inside, but we disagree with the cover. We think the title is wrong. A logo (symbol or brand marque) is essentially a flag,  it’s not inherently evil or good. It performs a task, it says ‘we are here, look at me, notice me’. It helps convey a certain personality which should be based on a brand truth. If you have a good experience with the brand, you have a good association with the flag/logo.  If you have a bad experience with that flag (brand) next time you see it, you’d be likely to avoid it, perhaps even discourage others from using it. A logo is a standard bearer for a brand’s reputation. Reputations take a long time to build and seconds to destroy. Brands might choose to market themselves as edgy, classical, good value, exclusive etc. But if they aren’t transparent about the whole way the business operates, or worse still, if they lie to us and that comes to the surface, chances are a fair amount of people will turn their backs on them. When something goes wrong, the fact that there are flags (logos) we can recognize is ultimately a good thing. Even if  under tragic circumstances, they help us figure out who should be hold accountable. Boycotting these kind of businesses once questionable behaviors are publicly known is...
UPCYCLING EMPTY PACKS INTO BUSINESS CARDS

UPCYCLING EMPTY PACKS INTO BUSINESS CARDS

  When Lee and I designed our business cards, we wanted them to tell a story. As mentioned in other posts, we believe in ethics, respecting the environment and ideas, well crafted. We designed our business cards to reflect what we believe. My business cards have a bigger focus on the environment (but are still well crafted). Lee’s cards are different to mine (we will talk about his cards on another post). My business cards are rubbish. Or rather, they were rubbish. Reduce, reuse, recycle. Like most people, we have empty packs that go in the recycling bin, but what if we could reduce and reuse it? The back of most packaging is usually blank and perfectly usable. While our four year old loves getting crafty with empty packs, we decided it was also perfectly valid for grown ups to upcycle these packs too. We’re not suggesting all business cards should be made this way, while this might not be practical for many companies, it suited us, and by doing it we’re practicing what we preach. Here is the how to guide: 1 The materials needed: a few empty packs.   2 The tools: Pencil. Eraser (there may be some marks you need to remove from the card before stamping). Ruler. Cutting mat. Scalpel Rubber stamp with the design of the business cards (our stamp was made by The English Stamp Company). An ink pad.   3 The process: Flatten the pack, mark and cut the card to size (85 x 55 mm in the UK). Stamp each card, giving them a few minutes to dry.   4 The result: Business cards that used to be rubbish. The cost of these cards is very...
TAKE IT FROM ROSA PARKS: NEVER BE FEARFUL

TAKE IT FROM ROSA PARKS: NEVER BE FEARFUL

Today is a good day to remember Rosa Parks. Born on a 4th of February 103 years ago, she was an amazing woman who became a great role model for past and future generations. We won’t tell you her story, it’s been told better than we possibly could by many before us. Instead we’d like to share the relevance of her quote: “you must never be fearful about what you are doing when it is right” in our story. Back in July 2010 Designed By Good People was born. At the time we wondered if  it would work, we’re been very specific about the kind of work we wanted to do. We wanted to work on projects we cared about, projects we believed in. We are by no means comparing ourselves with Rosa Parks or suggesting that what we do will bring a level of change that could be compared with what she achieved. What we do may well have a much smaller impact, but we think that that shouldn’t stop us (of any of you) from doing our bit. After all, over the last few years we’ve learned that there are businesses out there that care just as much as we do. We wouldn’t be here, almost 6 years later if it wasn’t because of them, so thank you for being brave and for walking the talk. Thank you Liberation Nuts, thank you Iam By Nature, thank you Ilze’s Chocolates and thank you to The London Charcutier (among others). After all, as Mark Bezos once said, “it’s not every day that you get a change to save someone’s...
POLLOCK’S TOYS MUSEUM: BRANDING & EMOTIONS

POLLOCK’S TOYS MUSEUM: BRANDING & EMOTIONS

Designers are curious beasts. Inspiration is everywhere, at all times. We are all influenced by all that is around us and soak it up like a sponge. One slightly dull and cold weekend we discovering this hidden gem in London’s Fitzrovia: Pollocks Toy Museum. Originally a shop and printers making miniature toy theatres dating back to the 1850’s. The museum was created during the 1950’s and 60’s by Marguerite Fawdry, after she bought Benjamin Pollock’s toy theatre business. It’s been housed at 1 Scala Street since the late 1960’s, where remains to this date. This is a family run museum and toy shop. You go up and down the different floors enjoying both the buildings and toys, a great trip down memory lane (if you’re old enough). Anyone with an inner-child will love this place. This brings us to what makes the visit to this museum relevant to branding. As graphic designers we couldn’t help but fall in love with many of the posters and packaging pieces we saw. They were so beautifully crafted. But more importantly, we loved how the toys, the building and the people running it made us feel. We love the museum as a whole, not an isolated element. It’s an immersive experience of sight, sound, smell, touch and atmosphere. Bigger brands have learnt this lesson and have become masters of it. To small businesses this should come naturally, but often they’d try to look like the big guys, emulating a certain look, but missing a very important point, people don’t buy what you do, they buy why you do it. People fall in love with the smaller guys because they love their story , what they’re about and why...
GOODBYE WORDPRESS.COM

GOODBYE WORDPRESS.COM

This was something we had been procrastinated for a while, but we finally got around to it. We’ve moved our blog from wordpress.com to our self-hosting site. This will make sharing our thoughts with you easier. You can check it here: agoodblog.designedbygoodpeople.com This is our last post on wordpress.com, if you want to carry on following us please subscribe here: http://eepurl.com/bORs6v We’d love to stay in touch. Our new RSS feed is: http://agoodblog.designedbygoodpeople.com/feed/ See you all soon in our new...