As a designer you are never off duty. Often things catch your eye which may solve a problem, you just find beautiful, or are possible solutions to problems you haven’t been challenged by yet (anyone got any ethical candy floss they want packaging for?).

We thought we would share some of these things with you from time to time because good people share.

Last weekend we stumbled upon Carter’s Steam Fair. Jody Carter is a fantastic signwriter and does much of the work you see here. We are fans of Jody. His hand crafted skills conjour up happy memories from our youth visiting Goose Fair in Nottingham. Fairs are great total brand experiences, from the sights, smells, lights and noise.

CARTERS STEAM FAIR DBGP 1

CARTERS STEAM FAIR DBGP 2

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CARTERS STEAM FAIR DBGP 12

CARTERS STEAM FAIR DBGP 13

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Despite most of the graphics here being quite different, they have a unifying feel to them. How do they make you feel? What sort of experience would you have on these rides? Is this a fun place, a nostalgic place, how does it smell or sound?

Our guess is that most people would come to the same conclusion. Which is great branding.

Like we said, you never stop learning. Even when visiting a fairground.

If you want to see more of what we do, go to designedbygoodpeople.com