As part of the Outer London Fund we are asked by The Muswell Hill Traders Association to create branding for Muswell Hill. They hold various events, many of which already exisited and had logo’s that were already in use. So the identity had to work with those, and new ones. The identity had to communicate everything that happened in Muswell Hill while still being emotive and recognizable. The solution was in the problem: Everything IN MUSWELL HILL. A variety of typefaces could adapt to emote various events, it could be fun, colourful and yet all still feel like one identity.
We created Ghost signs:
Bags and a rather fun baby grow that says ‘Mommy & daddy made me in Muswell Hill’ (modelled here by Thomas, our youngest member of staff):
Branding for a green event:
Branding for Christmas:
And much more besides. We designed a magazine for Muswell HIll and a website which is still in development, but you can check it out here:
FOLLOW THEM ON TWITTER: @inmuswellhill
FIND THEM ON FACEBOOK
It’s a lovely area that was struggling. We hope we have given them the visual tools to turn things around. They are good people in Muswell Hill and it’s been great working with them.
Branding for places should be bespoke to the area, not part of a large corporate councils design, but we will write more about this later.
Have a good day.