Designed By Good People are huge fans of and Simon Sinek. This talk caught our eye as it articulates why we are starting our company better than we have…so far. Which is annoying. The premise behind the talk is that people buy why you do something. Not what you do.

Dell make computers. They sell of lot of them. But would you buy a music playing device from them? Or a phone? No, me neither. What about Apple? They are a computer company just like Dell. What’s the difference? Why can Apple sell music players, computers, phones and software in vast numbers, but Dell can’t? Why?

The people behind Designed by Good People have vast experience having worked for many different design companies over the last 18 years for brands all over the world, from large brands like Coca Cola, Axa, Tesco, Sainsbury’s, Asda, Natwest Bank, Waitrose, Unilever, Nestlé, J&B, Knockando, smaller brands like Loseley, Liberation, Banks’s, Berry Brothers & Rudd and Fairtrade. We have also have experience working for The British Government, Sustain and Capital Growth. We found that you create better work when you believe in what you are doing. We believe in creating more ethical and environmentally friendly design solutions.

Why do you do what you do?